eBay to Amazon Expansion
Supplements brand stabilized on eBay. Expanded into Amazon FBA with a unified P&L.
The problem
A supplements brand had taken eBay as far as it could on its own and wanted a second channel without losing sight of blended profitability.
What we did
We stabilised the eBay account first, then launched Amazon FBA against a unified P&L so inventory and margin were managed across both channels rather than in isolation.
The result
$1.4M in total multi-channel GMV.
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