eBay to TikTok Shop: Home Decor Social Commerce
With eBay stable, we launched this home decor brand on TikTok Shop. Recruited 240 creator affiliates and managed live shopping events for viral GMV.
The problem
A home decor brand had a stable eBay business and a catalogue well suited to social commerce, but no presence where that demand was forming.
What we did
We launched the brand on TikTok Shop, recruited 240 creator affiliates, and ran the live shopping calendar alongside the existing eBay operation.
The result
$380K in TikTok Shop GMV.
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