Promoted Listings Advanced: Auto Parts Scale
An auto parts seller was bleeding margin on Standard Promoted Listings. We migrated them to Advanced campaigns, lowering ACOS while tripling traffic.
The problem
An auto parts seller was bleeding margin on Standard Promoted Listings, paying a flat rate on sales it would have won anyway.
What we did
We migrated the catalogue to Promoted Listings Advanced, bidding on the keywords that were actually driving incremental sales and cutting spend on the rest.
The result
ACOS fell from 24% to 8.4% while traffic tripled.
More client results
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